For Motz, Arena created the name and developed the visual identity—from the logo and color palette to the graphic expressions that give the brand its personality. We translated this visual universe into a coherent series of promotional materials, designed to visually support the story of the product: a high-quality wheat baguette, with generous space for sauces and sausages, featuring intensified textures and flavors on the grill.

Motz brings together the excellence of Lantmännen’s baguette, the flavor of Hellmann’s sauces, and the quality of Elit frankfurters—well-known ingredients combined into a simple, well-thought-out concept.

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Services: Naming, visual identity design, brandbook, POSM