Exploris is a television channel that focuses on developing viewers’ interest in new areas of knowledge, exploring geographical spaces brought to the small screen through dedicated shows, and presenting alternatives to everything available in leisure-time entertainment.

Agency Brief: Find a name for the TV channel, develop a graphic identity, and create a website.

The Solution: We sought a name that would express the target audience’s curiosity and desire to discover something new. We imagined the viewers as explorers searching for new experiences. Following this strategic decision, our brainstorming led to a long list of potential names, but Exploris ultimately met the most criteria and was preferred by the client.

Regarding the graphic identity, several creative directions were explored. We aimed for simple and clear executions, keeping in mind that a TV logo must remain visible at small sizes and on backgrounds of multiple colors. The winning version features the guiding star symbol—the one that has always led explorers toward their destination.

Exploris was a project we engaged in with great enthusiasm, and we hope that the name and identity we created provide a solid foundation for a successful brand.

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Services: Naming, visual identity design, brandbook, website